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The Rule-breaking Guide to Hiring an Extraordinary Team of Hospitality Alchemists

If your interviews feel transactional, scripted and soulless, you are stuck with a broken system.

This book exists because hiring by the book no longer works.

Help Wanted isn’t just another HR Manual. It’s an ALT-HR manifesto and an unconventional interviewing guide for leaders who believe that genuine, memorable hospitality starts long before the first guest checks in. It begins in-house, with how you hire.

Brimming with real-life stories and field-tested strategies from a true HR trailblazer, it transforms the traditional interview into a human-led experience. It shows you how to spot the Super Skills that bring your hospitality brand to life.

Inside, you’ll get your hands on unconventional frameworks and a radically human approach to recruitment designed for independent, boutique hospitality brands that refuse to play by the old rules.

This is not about throwing out everything you know about interviewing. It’s about finally hiring for what actually matters and will last.

Help Wanted is the secret sauce recipe book you need for hiring human magic.

Help Wanted is both an ALT-HR manifesto and a practical guide.

You’ll learn to…

• Look beyond soft skills to unearth the super skills that spark human magic

• Ask story-rich questions that reveal character, not rehearsed answers

• Hire people who bring presence and authentic hospitality to every interaction

• Craft a culture that thrives on connection over compliance

• Build remarkable teams that create unforgettable guest experiences and brand stories

If you’re exhausted by the hiring hamster wheel – the same old interviews, delivering the same old results – this book was written for you.

See you on the inside.

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